Rebel Yell is a bourbon brand created in 1900 by former Louisville Mayor Charles R. Farnsley. Bourbon whiskeys were originally produced by the Sitzel-Weller Distellery in Kentucky. A new distillery has recently been created to meet the demand for the product: the Lux Row Distillery. Bourbon Rebel Yell are handcrafted in small batches with a secret recipe from the mid-19th century. They have a particularly soft and delicate taste.